Digimind Webinar

featuring guest speakers from

Forrester

and  STUDIOB-1.png

From Data to Insight to Action: Reaching Social Intelligence Maturity

Tuesday, June 20th 2017 | 11am EST | 5pm CEST

Social listening platforms give marketers the ability to analyze their brands, products, and customers across social media networks. But marketers struggle to fully utilize these insights from the masses of data available. In this webinar, we help marketers extract valuable customer insights from this data, maximize the value of their social listening and monitoring efforts, and elevate their organizations to new levels of social intelligence.
 
Guest speaker Jessica Liu, Senior Analyst at Forrester Research, will answer the following key questions:
  • Why is social intelligence important?
  • How should I evaluate my company's social intelligence maturity?
  • How can I evolve my company's social intelligence capabilities?

Guest speakers Ivan Ruiz, Senior Digital Strategy and Lucia Zazueta, Digital Strategist, Senior Associate at StudioB will provide case studies outlining how they use social intelligence to create actionable insights for clients. They will show:

  • How they learn from online conversations to create additional social media content based on audience interests and brand priorities for a Latin American country brand
  • How they analyze online conversations regarding the brand and its comprtitors to identify new opportunities for digital strategy and content development for a multinational delivery service

Jessica Liu 

Senior Analyst
at Forrester

     

Ivan Ruiz 

Senior Digital Strategist / StudioB Lead at Burson-Marsteller 

     

Lucia Zazueta 

Digital Strategist / Senior Associate at Burson-Marsteller, StudioB

Jessie serves B2C Marketing Professionals with a focus on social marketing. Her research covers the types of strategies and technologies marketers can use to win, serve, and retain customers in a rapidly changing social media landscape.

 

 

     

As Senior Digital Strategist, Ivan leads Digital Marketing and PR initiatives for a variety of industries, focusing on both B2B and B2C communications in the US, US Hispanic, and LATAM markets.

As StudioB lead, Ivan manages a team of strategists and creatives, and oversees projects across the strategy-to-creative spectrum.

     

As Digital Strategist, Senior Associate, Lucia works on digital projects from start to finish. She creates proposals, implements the strategy, leads the project from creative concept to development, and measures and optimizes to ensure we are delivering results for the client. Lucia also creates content for various social media platforms, and serves as project manager for digital projects.