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From Data to Insight to Action: Reaching Social Intelligence Maturity
Tuesday, June 20th 2017 | 11am EST | 5pm CEST
Guest speakers Ivan Ruiz, Senior Digital Strategy and Lucia Zazueta, Digital Strategist, Senior Associate at StudioB will provide case studies outlining how they use social intelligence to create actionable insights for clients. They will show:
Jessica Liu Senior Analyst |
Ivan Ruiz Senior Digital Strategist / StudioB Lead at Burson-Marsteller |
Lucia Zazueta Digital Strategist / Senior Associate at Burson-Marsteller, StudioB |
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Jessie serves B2C Marketing Professionals with a focus on social marketing. Her research covers the types of strategies and technologies marketers can use to win, serve, and retain customers in a rapidly changing social media landscape.
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As Senior Digital Strategist, Ivan leads Digital Marketing and PR initiatives for a variety of industries, focusing on both B2B and B2C communications in the US, US Hispanic, and LATAM markets. As StudioB lead, Ivan manages a team of strategists and creatives, and oversees projects across the strategy-to-creative spectrum. |
As Digital Strategist, Senior Associate, Lucia works on digital projects from start to finish. She creates proposals, implements the strategy, leads the project from creative concept to development, and measures and optimizes to ensure we are delivering results for the client. Lucia also creates content for various social media platforms, and serves as project manager for digital projects. |