Social media campaigns are a means to achieving overarching business objectives like increasing revenue and brand awareness. But while many companies are investing in this, developing a successful strategy remains one of the top five challenges for marketers.

With branded campaigns often vying for attention against content such as Carpool Karaoke and cute animals, marketers need to constantly monitor and adapt their social activities to ensure content is reaching the right audience and engaging them.

This eBook will give you:

  • 7 essential social media KPIs to track,
  • 3 strategies to develop and analyze campaigns,
  • 4 best practices to define and optimize campaigns
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