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Avtar Ram Singh Head of Strategy |
With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, organizing and optimizing digital KPIs is gaining more importance. Only by associating actions and campaigns with insights and KPIs in the marketing funnel can marketers prove their ROI.
Featuring guest speaker Avtar Ram Singh, Head of Strategy at FALCON Agency, tune in to the discussion on:
- Defining your KPIs in the marketing funnel
- How to establish a measurement framework in your digital initiatives
- 5 essential rules for benchmarking and evolving the most relevant KPIs
