With the rise of empowered consumers and an increasing adoption of online shopping, e-retailers need to adopt customer-centric stratgies to thrive. With so much of our daily conversations happening online, data from social media can provide key insights for e-retailers wishing to optimise customer experiences at every stage of the journey.
Download this report to discover:
- Key trends in customer journey and behaviour on social media for consumers in Singapore, Malaysia and Indonesia
- Top 3 types of user generated content for the e-retail industry, and which channels garner the highest engagement rates
- 6 ways to improve marketing strategies and customer experiences with social media monitoring