Social media reports are vital for making informed business decisions while saving time on identifying key trends about your brand’s online reputation, customer engagement, competitive standing, or more.

In this digital marketer’s guide, we’ve outlined proven tips and templates from actual client studies across various industries, to aid you in creating an effective report for your boss.

From tracking campaigns, to measuring ROI and even monitoring online crises, discover the essential metrics and information you need to make your reports digestible and actionable for your audience.

Get this guide to learn:  

• Six questions to ask before creating your report

• Six tips to structure your social media report

• Detailed topics for your social media report

• The key types of social media reports