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Digital marketers are constantly under pressure to produce measurable results, as digital marketing is a results-driven industry. Brands can’t succeed without ROI, but 61% of marketers say that measuring the ROI of social media campaigns is their top challenge.
Setting KPIs that are realistic, measurable, and achievable is the only way to properly understand the ROI of social media campaigns. Whether you’re measuring client satisfaction or calculating leads generated, measuring the right KPIs is the key to success for modern marketers.
Download this webinar recording to learn how to use the right KPIs to measure the return of your social media campaigns. You will discover:
- How to build effective KPIs for your social media strategies
- 10 rules to develop your KPIs
- 20 essential KPIs for you to measure your social media ROI
- How to design and use KPI dashboards
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Christine Carzo Christine oversees all marketing activities for the US market at Digimind, including communications and performance marketing strategy, advertising, events, and of course social media. She works cross-functionally to champion insight-driven social intelligence to new consumers every day. |
