With the focus shifting from vanity metrics to concrete business opportunities social media can deliver, the pressure is on for marketers to prove the ROI of their social media activities.
From tying social strategies to business objectives, to identifying the right metrics to measure success on social, how can marketers overcome challenges in demonstrating their impact on a company’s bottom line?
This eBook will give you:
- The steps to combine art and technique in your marketing activities
- Key metrics to use when showcasing your campaign’s performance
- Three rules for reporting social ROI