70% of consumers prefer to discover a brand through content over conventional advertising. With 61% of marketers planning to invest in content creation in 2018, content marketing is no doubt the "hot topic" of the industry.
Online or offline, inbound or outbound, social media intelligence plays a pivotal role in helping marketers inspire, craft, and evaluate content in the most optimal way to generate ROI. But how can brands make themselves heard in an ever growing wave of content from competitors, content creators, and consumers?
Get this eBook to discover:
- A step-by-step guide for building and matching your content strategy to your marketing funnel
- How to select the right KPIs to evaluate content performance
- 10 best practices for creating, promoting, and evaluating content
- 5 case studies to inspire your next content marketing campaign