In the Age of the Consumer, cookie cutter campaigns just won't cut it anymore. 78% of consumers demand personalization from advertisers, but there is a disconnect between a brand's communications, and what is expected.
While marketers strive towards the holy grail of 1:1 campaign personalization, many lack the real-time qualified data needed to effectively execute it.
Insights from platforms like Facebook, Twitter, and Instagram, can help marketers spot and act on micro-moments to influence consumers' decisions and preferences at each stage of the funnel - if you know what data sets to consider.
This eBook will guide you through:
- Personalization strategies you can adopt using social media intelligence
- What kind of data to use at each stage of the campaign
- How HERSHEY's, an international brand, personalized a campaign for a local market