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Social media platforms like Facebook, Twitter, and Instagram are not just places where people talk and exchange personal information and experiences. For businesses, they are treasure troves of real-time consumer insights and market trends that can be deployed beyond marketing and communications.
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This includes marketing campaigns, competitive landscapes, customer experiences, and sales of products and services. From brand monitoring to trend tracking and competitive benchmarking, social listening tools are no longer a nice-to-have, but a must to thrive in today's data-driven world.
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From demystifying how social media listening works, to streamlining your vendor selection process, get this step-by-step guide for how to choose the right social media listening tool for your business.