Data from online voter sentiments and conversations provided one-of-a-kind insights on this US Presidential Election between President Donald Trump, and President-Elect Joe Biden, while illuminating how it all went down.

Joe Biden clinched the Presidency with the flipping of Pennsylvania, A feat he managed with 1.2% - 4.7% polling in his favor for the Battleground State¹. This outcome was not unforeseeable, with Social Media & News Media partially predicting this data-backed result.

President Donald Trump and Vice President Mike Pence were up for reelection against their opponents, former Vice President, Joe Biden, and his running mate, Senator Kamala Harris. Considered one of the most consequential elections in a century, we took an in-depth look at the conversations, sentiments, and voter intent within blue, red, and purple states, for a comprehensive report on the netizens of social media, and how their online views could be used to anticipate Joe’s victory.

By looking at the subjects that mattered most to voters during a chaotic pandemic and economic downturn - key insights regarding which topics candidates performed better with when it came to users online - we better understood the likely outcome of this election before it was called.

Marketers and insights professionals now have another reason to adopt valuable social listening/intelligence tools that both reveal the real-time trends, mindset, and behavior of targeted audiences, and also help in predicting larger-scale events, like a presidential election or brand crises.