AXA : Driving Brand Loyalty and Customer Retention
The insurance industry is a highly competitive space. To stay ahead of the competition, insurance brands must offer unique content and experiences, both online and offline. AXA places great importance in building trust with its clients, and adding value to their customer journey each step of the way.
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Discover how AXA uses real-time insights from Digimind Socialto understand what is trending among their customer base, and create insurance marketing strategies that build customer loyalty and trust.
AXA uses real-time insights from Digimind Social to:
Leverage trends to create marketing strategies that build customer loyalty and trust.
Identify relevant influencers and platforms to engage different target audiences.
Deliver concise reports in today’s overcrowded digital landscape.
Analyze and optimize AXA Game Changer, a key campaign that was launched to promote a healthy lifestyle to customers.
Michelle Loke
Head of Digital Services & Engagement
“In my role, I have to keep a pulse on what competitors are doing, understand customer trends, what’s trending on social media at any point in time, and understand brand sentiment. That’s where Digimind comes in.”
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