Drug safety monitoring has grown significantly more complex and time consuming, thanks to pharmacovigilance (PV)structures changing and health regulations tightening across different markets at varying rates.

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As more consumers take to social media and the Internet to share personal experiences and opinions about using medicinal products, online channels are starting to play a key role in pharmaceutical companies’ pre and post marketing studies. At the same time, the rapid spread of information pertaining to drug related problems creates additional vulnerabilities to a brand's reputation. 

Competitive intelligence (CI) and social media listening tools are thus indispensable to the detection, assessment, and understanding of adverse drug reactions.

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This eBook will guide you through the necessary steps to gather and analyze vast amounts of  information, to safeguard your reputation and competitiveness. 

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