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Dynamo Brand Index by Dentsu, in partnership with Digimind

Discover the brands that are winning in the New Economy – and how they’re doing it

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Digital has changed the rules of the game. With the new economy based on technology and the need to create products and services at an unprecedented rate, once dominant players are now finding themselves faced with digital disruption.

To thrive, companies need to be fast and fluid enough to deal with the constant change in the experience economy.

This requires:
Energy to move quickly with consumer and market trends and constantly engage communities, and

Energy to move quickly with consumer and market trends and constantly engage communities.

Direction to move with purpose and relevance.

Direction to move with purpose and relevance.

Brands possessing these two qualities are known as "Dynamo Brands"

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The 2019 Global Dynamo Brand Index (DBI), created by Dentsu, in partnership with Digimind, surveyed over 22,000 consumers in 10 countries – including Australia, China, Indonesia, and Japan. It tapped into Digimind’s rich social media data set, to track the world’s biggest and most prominent brands’ Energy and Direction to understand where brands are moving to as opposed to where they currently stand.

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From established leaders to up-and-coming players, who are this year’s Dynamo Brands?

Get instant access to this report and discover:

4 key attributes of a Dynamo Brand 

4 key attributes of a Dynamo Brand

Best practices and strategies from Samsung, Netflix, YouTube, Tesla, Xiaomi, WeChat, and more

Best practices and strategies from Samsung, Netflix, YouTube, Tesla, Xiaomi, WeChat, and more

How to impact your business using Energy and Direction.

How to impact your business using Energy and Direction

How to build a successful Dynamo brand.

How to build a successful Dynamo brand

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