Social networks have given consumers a stronger and more powerful voice than ever before. Any exchange on social networks can leave a huge impact on a brand's reputation.

Furthermore, 69% of travelers are more loyal to a brand that personalizes experiences, both online and offline. Social intelligence can thus enable brands to accurately target customers based on real-time consumer insights.

Download this case study to discover: 

• How NH Hotels Group uses consumer insights to manage their online reputation and customer experiences
• The advantages of Digimind Social for hospitality companies
• How social media listening can help companies identify the interests of consumers in different markets