Social networks have given consumers a stronger and more powerful voice than ever before. Any exchange on social networks can leave a huge impact on a brand's reputation.
Furthermore, 69% of travelers are more loyal to a brand that personalizes experiences, both online and offline. Social intelligence can thus enable brands to accurately target customers based on real-time consumer insights.
Download this case study to discover:
- How NH Hotels Group uses consumer insights to manage their online reputation and customer experiences
- The advantages of Digimind Social for hospitality companies
- How social media listening can help companies identify the interests of consumers in different markets