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2021 was a year faced with a myriad of obstacles for many businesses, as the Covid-19 pandemic continues to persist. However, many significant brands and enterprises have trudged on within the past year despite the uncertainty and found themselves adapting to the new normal. Brands that garnered the most social buzz displayed great tenacity and created unique and memorable experiences along their consumers’ buying journey.
In this dedicated year in review, we provide a succinct overview of where brands ranked around the web and social media in Asia Pacific region in 2021, diving into key markets, namely Indonesia, Malaysia, Singapore, and the Philippines. Discover social conversations that highlight what truly matters in consumer-centric industries, alongside a comprehensive analysis of key mentions, brands’ share of voice, and unique positionings.