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Over time, changing consumer preferences and lifestyles, evolving eating habits, and global exposure to international chocolate brands have boosted the region's overall chocolate industry. Massive use of cocoa in the manufacture of chocolate confectionery is driving the market growth in Asia Pacific. Nowadays, chocolate confectionery has a central place for special celebrations within these countries, which is driving the demand for more innovative and quality chocolates in the region.
Digimind's industry report examines current customer conversations about different companies selling chocolate products and the impact of marketing campaigns on consumer brand awareness.