Social media campaigns are a means to achieving overarching business objectives like increasing revenue and brand awareness. However, developing a successful strategy and measuring performance remains one of the top five challenges for marketers.
What you get:
Hit those campaign targets! Monitor and adapt your social media activities as you go with these 7 essential social KPIs.
From tracking campaigns to measuring ROI and monitoring online crises, make your social reports digestible and actionable for your colleagues and management.
Identify the right metrics to demonstrate the effect of your social media campaigns on your company’s bottom line.
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