Smart speaker technology has evolved from a science fiction trope to one of the hottest topics in the world of consumer electronics. Valued at $4 billion in 2017, the smart speaker market is projected to reach $23 billion by 2025 at a CAGR of 23.4%.

But how are consumers in North America responding to the proliferation of smart speaker and smart home devices?

Amidst enthusiasm about the conveniences of smart speaker technology, consumers have also expressed concerns about user privacy, as well as the accuracy of products with regards to accent recognition. Are the very features that make these products ahead of their time circumventing adoption in the region? How can brands leverage trends to position themselves at the forefront of developments in consumer technology?

The consumer electronics category is a highly competitive space, with innovation and reliability being key factors to success. By monitoring discussions on social media and the internet, brands can glean precious insights on the latest trends, developments, and consumer demands.