Nearly 54% of netizens use social media to research products (GlobalWebIndex, 2018), and 71% of consumers who’ve had a positive experience with a brand on social media, are likely to recommend the brand to their friends and family (LYFE Marketing, 2018).

As consumers spend more time online researching products, giving their feedback, and expressing their dislike regarding a product or service, it makes more sense for brands to listen to these voices and better understand what their needs and wants are. Generic consumer research is on the verge of becoming obsolete, and social intelligence is becoming the modern means of market research for its ability to understand the most authentic and accurate voice of consumers in real-time..

With so many platforms offering “the best” social intelligence services on the market, they fail to provide what Digimind does - personalized consultation and training for our trusted customers at every step of their social research journey!

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