“Content marketing is all the marketing that’s left.” - Seth Godin
In a world where connecting with potential target audiences is key to survival for brands, Content Marketing stands as a powerful weapon in the arsenal of professionals to engage potential new consumers. The challenge for businesses used to be understanding what content resonated with customers, but there’s a quicker, easier path to success, and it goes by the name of Social Listening.
Join Brooke Sellas, Founder and CEO of social media management and customer care agency, B Squared Media, as well as co-host of the podcast, Marketing Companion, with marketing legend Mark Schaefer, for a one-of-a-kind discussion on the overlooked power and versatility of content strategy.
The war for content supremacy is a competitive one, so you can’t miss Brooke sharing her battle-tested knowledge of Social Listening, and how it’s helped her clients prevent crises, increase brand-consumer engagement on social media, and guarantee victory in their battles with bad content.