“Content marketing is all the marketing that’s left.” - Seth Godin
In a world where connecting with potential target audiences is key to survival for brands, Content Marketing stands as a powerful weapon in the arsenal of professionals to engage potential new consumers. The challenge for businesses used to be understanding what content resonated with customers, but there’s a quicker, easier path to success, and it goes by the name of Social Listening.
____
Join Brooke Sellas, Founder and CEO of social media management and customer care agency, B Squared Media, as well as co-host of the podcast, Marketing Companion, with marketing legend Mark Schaefer, for a one-of-a-kind discussion on the overlooked power and versatility of content strategy.
The war for content supremacy is a competitive one, so you can’t miss Brooke sharing her battle-tested knowledge of Social Listening, and how it’s helped her clients prevent crises, increase brand-consumer engagement on social media, and guarantee victory in their battles with bad content.
During this 45 min webinar, you will be learning tips and tricks about strategic approaches to winning content using social listening, including: