"The real competitive advantage in any business is one word only, which is 'people'". - Kamil Toume, writer and thought leader

This program by the marketing legend, Mark Schaefer, will change the way companies and organizations look at marketing, sales, advertising, and customer experience overall.

Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a revolution to transform conventional marketing, advertising, and PR.

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Participants, through a professionally interactive discussion, will expand their understanding of just what an integral role that consumers, cultures, and storytelling plays in their marketing, sales, and customer service experiences.