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From 0 to 600% In 30 Days:

The US Army's Jumpstart To Social Listening

Major Xeriqua Garfinkel
Major Xeriqua Garfinkel
Chief, Digital Engagement Fusion Team
United States Army Recruiting Command
Shauna Clark West
Shauna Clark West
Social Media Manager
United States Army Recruiting Command

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Thursday, 20 Feb 2020 | 1 PM EDT

Je m’inscris

 

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Good marketing delivers relevant content, whereas great marketing creates personalized, custom experiences for individuals using techniques like audience segmentation and content personalization.

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This is exactly what the team at the US Army is doing!

“78% of US Internet users said that personally relevant content from brands increases their purchase intent and 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.”

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The US Army did just that and achieved a 600%+ growth in social engagement in just 30 days.

Want the whole story?

Join Digimind with Major Xeriqua Garfinkel and Shauna Clark West from The US Army Recruiting Command this Feb 20, who will discuss how they are leveraging social listening to segment social audiences and deliver personalized and engaging content.

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During this 40 min webinar, you will be learning:
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Introduction to the US Army digital footprint.
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Role of Social Listening.
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Case-study on Miami Recruiting Battalion.
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How to use data to achieve success.
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Obstacles and workarounds.
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Measuring the right KPIs.
 

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Webinar Details

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Thursday, 20 Feb 2020,
1 PM EDT
devices
Live webinar,
Attend from any device

Presented by

Major Xeriqua Garfinkel
Major Xeriqua Garfinkel

Chief, Digital Engagement Fusion Team

United States Army Recruiting Command
Shauna Clark West
Shauna Clark West

Social Media Manager

United States Army Recruiting Command