Good marketing delivers relevant content, whereas great marketing creates personalized, custom experiences for individuals using techniques like audience segmentation and content personalization.
This is exactly what the team at the US Army is doing!
“78% of US Internet users said that personally relevant content from brands increases their purchase intent and 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.”
The US Army did just that and achieved a 600%+ growth in social engagement in just 30 days.
Want the whole story?
Join Digimind with Major Xeriqua Garfinkel and Shauna Clark West from The US Army Recruiting Command this Feb 20, who will discuss how they are leveraging social listening to segment social audiences and deliver personalized and engaging content.