The Food and Beverage industry is all about consumers… more specifically, it’s about consumption by consumers. Every beer you drink, every chicken you roast, every cookie you crumble, the F&B market is a massive economy all in itself, and within the United States alone, the packaged food market size was valued at USD 1.03 trillion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. For food and beverage brands, this is a very delicious number to salivate over indeed.
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But, it's also one of the most at-risk industries surrounded by threats ranging from food contamination to manufacturing delays to product recalls to public relations or social media blunders to more universal situations like employee safety, cyber attacks, and so much more. It becomes imperative that brand leaders proactively monitor their brand’s reputation and assess these possible risks to create a fool-proof brand protection strategy, especially now when the digital consumer conversation and influence is increasing rapidly.
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