Digimind FREE GUIDE white
20 Social Listening Strategies for Crisis Management
Download Now 

65% of brands on social media, feel that social networks make crisis situations more difficult to manage, but 55% also believe they make post-crisis recovery easier. 

___

 

Social media can develop and spread discussions across social networks and borders, leading a brand crisis to spread like wildfire. How your brand responds in the event of a crisis, and after can either repair or significantly damage your brand reputation in the short and long term.

A well-thought-out crisis management plan needs social media listening as a radar for any potential situations. Closely monitoring key metrics such as volume of conversation over time, as well as negative changes in consumer sentiment, is crucial in helping brands formulate fitting crisis responses in real time.

___

Using a social media listening tool helps your crisis management teams detect early warning signs of potential crises, understand the impact of a PR crisis, and take necessary and purposeful actions to protect and mend your brand’s reputation.

This eBook guides you through:

Crisis VS Bad Buzz@2x

The fine line between bad buzz and when a crisis occurs.

002-settings

20 social media monitoring strategies for identifying, managing, and recovering a brand crisis.

003-chart

6 major factors that provoke or amplify a brand crisis.

007-edit-tools

A step-by-step guide for creating and developing a crisis management strategy.

4 Case Studies

4 crisis management case studies.

EN-Crisis_Management_3D BOOK

 

GET THIS FREE GUIDE

ABOUT ONCLUSIVE

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every channel – online, print, broadcast and social.
 
Our scalable solutions meet real-world needs: from direct integration of enriched data into your ecosystem, self-service tools that track, measure, and manage media impact, to expert analysis that guides sharper decisions.
 
Powered by innovation and elevated by people, we help you protect brand reputation, prove impact, and continually improve your value.

Learn more at onclusive.com