Industry scan

Fashion Industry Media Analysis: New Era Insights for PRs and Marketers

Discover consumer trends, brands dominating coverage, and more
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The fashion industry has witnessed seismic shifts over the last 12 months

  • Increased scrutiny on fast fashion brands due to their environmental impact.
  • Established brands facing fierce competition from online giants like Shein and Temu.
  • A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop.

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector.

 

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In the report, you'll discover

003-internet
What’s driving fashion brand mentions over time: the stories driving key peaks.
002-social-media
Who are the leading players dominating the share of voice on social media.
004-conversation
The concerns around Sustainability and CSR: why are these topics only a minor part of online conversations about the fashion industry, and what topics are really driving consumer interest.
004-statistics
The disrupters: How is the growing second hand clothing market influencing global consumer behaviour
Industry scan

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