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Why Plant-Based Matters Now
In a world where consumer preferences are changing rapidly, it is critical to understand the conversation around plant-based options. Fast food chains are ideally positioned to take advantage of this trend and make plant-based options a staple offering.
As of 2024, Vegconomist revealed a staggering 12.2% increase in online discussions about plant-based options in fast-food chains compared to just a decade ago. The momentum is undeniable, and brands can't afford to ignore the plant-based wave.
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