Industry Report

🌱 Unlocking the Pulse of Change: Diving into Consumer Sentiments on Sustainable Meat Alternatives 🌍

In the ever-evolving landscape of F&B, the future whispers change. By the next decade, global projections observe that the alternative protein sector could be worth US$140 billion.


Did you know that in 2022, almost two-thirds of global consumers who eat meat regularly are either attempting or considering reducing their intake over the next twelve months? It's not just a trend; it's a revolution that’s only just taking off, and F&B brands who grasp the reins of this transformation are poised for unprecedented success.

While sustainable meat refers to a method of producing meat that minimizes its environmental impact and addresses ethical concerns related to traditional animal farming, behind the movement are several innovative ways to achieve this, from plant-based protein and cultivated protein to precision fermentation.

Discovering the heartbeat of consumer sentiments, pulsating with insights on the sustainable meat revolution, will help brands inform their future strategies and understand customer preferences better as sustainability becomes a stronger decisive factor in their purchasing decisions. Ignoring this trend isn't just overlooking an opportunity; it's a risk to your brand's relevance and resonance.

Join the conversation. Embrace sustainability. Transform your approach. This report declassifies the hidden demand behind some of the industry’s most sought-after innovative trends.

We encourage brand and marketing professionals to leverage future strategy with this consumer report for effective 🔍 deep-dive analysis, 🚀 trend spotting, and 🤔 addressing of consumer concerns.

What's covered:
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Industry background on modern meat alternatives
Global data on consumer sentiment behind sustainable meat
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Key challenges for F&B brands to bridge consumer expectations and demand
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Comprehensive examination of evolving consumer sentiments and the potential obstacles confronting brands

Get Competitive Insights on the Alternative Protein Sector