Guide

4 Horizon Scanning Tactics to Outshine Your Competition

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As PR, Comms, and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.

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By looking strategically ahead, you can decide how to capitalize on the future news agenda, upcoming trends, and changing stakeholder sentiment.

The key is to know how to gather this data and act on it. We’re here to help make it simple!

Unlock this report to discover:

Key tips for making data-driven decisions and using insights from your horizon scanning efforts to boost your comms value and competitive edge.

If you want to improve the effectiveness of your insights, monitoring, and planning tools (or discover new features), get your copy of our guide now: ‘4 Horizon Scanning Tactics to Outshine Your Competition’.

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What's covered:

How to identify emerging industry and consumer trends

How to navigate the horizon for your brand and industry

Anticipating events that will impact your brand

Discovering what’s new with stakeholders and consumers

Predicting potential crises ahead of time

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4 Horizon Scanning Tactics to Outshine Your Competition