6 Essential Uses for Social Listening
Want to learn how to leverage social listening and analytics for your brand, or simply to expand your knowledge about social intelligence?
Today’s experience economy is riddled with ever-changing consumer preferences and heightened demands on brands to create genuine and personal experiences.
___
With 3.8 billion people actively using social media every day1, many companies are turning towards social data to keep up with and better understand customers.
Through real-time campaign analysis, trend detection, competitive benchmarking, and consumer insights, learn how social listening and analytics can enable you to improve marketing campaigns and make smarter business decisions.
Plus hear case studies, tips, and best practices on how social media monitoring can deliver impactful business solutions, based on commonly asked questions from clients.
Sign up for 6 Essential Uses for Social Listening: a monthly webinar series by Digimind, designed to help you navigate key marketing and business challenges with social intelligence.
___
For: Professionals in marketing, communications, customer experience, analytics, or competitive intelligence.
By: Social Intelligence Experts at Digimind
Duration: 1-hour
Why join: Learn how to leverage social insights to connect better with your customers in a digital age, and chat with our experts
Check out our upcoming webinars below!
___
Can’t make it for a live webinar? Sign up anyway and we’ll send you a recording to watch at your convenience :)
Building an Influencer Marketing Strategy that Works
The influencer marketing industry is showing no signs of slowing down. Predicted to be worth up to US $15 billion by 20222, up from $8 billion in 2019, influencer marketing has become a common portion in marketing strategies. It’s no surprise given 63% of consumers trust influencers more than brands
...You see it every day on your Instagram feed and have probably even ran a campaign or a few of your own – influencers posting about products or services they’ve entered a paid partnership with. But with so much influencer activity happening, how can you be sure that your campaign effectively engages your target audience?
With this rapid growth in industry size, comes equally rapid changes in the landscape, channels, and processes in working with influencers, such as Instagram hiding the number of likes on posts. Plus, with so many influencers and additional variables (such as number of followers, category, etc.) to consider how can you best fit their advantages with your marketing resources to create influencer campaigns that delivers both your KPIs and ROI?
Speaker:
Watch this webinar to learn:
- The different types of influencers and how they apply to your industry
- Steps to identify the right influencer mix for your marketing objectives
- How to measure an influencer’s network of influence
- Tips on streamlining influencer management and KPI reporting
Ensuring High Quality Consumer Insights
Consumer insights are customer truths. From helping to personalize communications, understand customer experiences and unmet customer demands, or competitor analysis, consumer insights can provide a wealth of information, allowing companies to better communicate with customers.
...According to Forrester, insight-driven organizations are growing 8x faster than the global GDP3. In a digital era where consumer trends and preferences are constantly in flux, we can no longer afford to wait months for insights to be delivered through market research.
While often regarded as martech, social listening tools can do more than track campaigns, influencer marketing, and brand health. In fact these tools are used more and more in conjunction with traditional research techniques, making them a key component of modern marketing research, due to its ability to deliver real-time insights in an instant.
Speaker:
Attend this webinar to learn:
- Tips & best practices to set up your consumer insights project
- Key consumer insights metrics to include in your dashboards
- How Digimind can help you to streamline your consumer insights process
6 Actionable Market Trends You Can Identify in 30 Minutes
Trend analysis is used across practices to predict everything from stock prices to the weather. It helps companies to adapt to market changes and to stay ahead of competitors. But just knowing these trends isn’t enough. Companies need to be able to apply them in order to drive change and innovation.
...Over the years we’ve seen numerous examples of companies who were once industry leaders, such as Nokia, Kodak, and Yahoo, lose their titles due to failure to innovate. While a known fact to CEOs, this is still happening4. Although most firms believe they are “picking up on signals of change” that might disrupt their lines of business, 42% admit they’re unable to act upon these signals.
Applying trends to your business doesn’t always need to be in the form of a 360 redesign, but can also be done in incremental changes. From unmet consumer needs and consumer behaviors to competitor activity and market trends, discover 6 usable market trends you can track and apply to ensure your company remains relevant to consumers.
Speaker:
.png?width=80&height=80&name=Marie%20Jung_id%20(2).png "Marie Jung_id (2)")
Attend this webinar to learn:
- 6 actionable market trends you can identify in 30 minutes
- How to apply these insights to your business strategies
- Steps to create a dashboard with key metrics for trend tracking and innovation
2020 crashed in with an avalanche of regional and global challenges, including Covid-19 and oil-price wars. The drawn-out impact of these events are leading experts to predict the worst economic downturn since the great depression.
To pull past the threat of adversities, companies need to adopt forward-thinking strategies to survive and thrive. Learn how to use Competitive Intelligence (CI) and Market Intelligence (MI) to emerge from trying times with a competitive advantage.
...From understanding your business environment to detecting & mitigating risks, CI allows top executives to have a real-time overview of challenges, advantages, and market gaps so they can make the right strategic choices.
Though CI has long held a reputation of being something only for large enterprises who can afford it, the availability of intelligence tools has allowed data to be democratized to companies of all sizes.
Speaker:
Attend this webinar to learn:
- What is Competitive Intelligence (CI)
- How CI can help you drive competitive advantage
- Best practices on implementing a CI strategy that benefits your entire company
Just like health check-ups, campaign reporting is inevitable. But on the bright side, it allows you to know the state of your health!
These reports and analyses help us learn from our actions so we can improve our future efforts and keep getting better. However, oftentimes with reporting we find ourselves having to prove value instead of adding it.
...Nearly 50% of marketing leaders said they spend more time preparing data for analysis than actually analyzing data. What’s worse is, failure to realize improvements from data will lead 60% of CMOs to slash their marketing analytics departments by 50% in the next few years.
How can you leverage social intelligence to add value to campaign analysis instead of merely proving performance?
Speaker:
Attend this webinar to learn:
- Common challenges in campaign tracking
- 9 time-saving hacks and tricks for campaign analysis & reporting
- How to set up a campaign monitoring dashboard to measure success and long-term impact
Brand reputation is an indicator of how consumers perceive your brand. It encompasses all user interactions and experiences with your brand and is arguably one the most important factors of a company’s success.
Warren Buffet once said ‘It takes 20 years to build a reputation and five minutes to ruin it.’ In the Internet era, it could now take less than five minutes.
People share thoughts and experiences on social media, review sites, and forums daily, but more than 80% of consumers do not use brand handles or hashtags when talking about them.
Find out how social media listening tools can help your brand stay in the loop of consumer discussions so you can better understand sentiment and perceptions, adjust your brand strategy and take charge of your brand reputation.
Speaker:
Attend this webinar to learn:
- The impact of social media on brand reputation
- How to map your brand reputation with social listening
- Key KPIs and metrics to track to keep on top!
What is Digimind?
Digimind’s suite of AI-powered tools give users a powerful, yet easy-to-use means of gathering and analysing consumer and market insights online.
____
From marketing campaigns and customer experiences to competitive intelligence and product development, measure key KPIs through customized dashboards and easily integrate data with other apps you use every day!
