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With Covid-19 accelerating the case for an active lifestyle to proactively build immunity against the novel coronavirus, key practices like mindful eating, workouts, consuming health supplements, adopting health technology, and boosting mental health have come to the fore for consumers. In response, brands are aiming to amplify their market share in this area by creating customer experiences and products to cater to this growing pool of customers.
Digimind's report is a deep-dive into consumer attitudes towards health and wellness amid Covid-19, including social insights on health concerns over the past year, key health trends, and a social media breakdown of top players in health supplements and sportswear retail.