Protect & Strengthen Your Brand Reputation with AI-Powered Insights

Stay Ahead of Crises & Shape Public Perception

Monitor online conversations, detect emerging threats, and measure public sentiment in real time with Onclusive Social (formerly Digimind).

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All-in-One Brand Monitoring to Understand Online Reputation

Your brand’s reputation is your most valuable asset. Make data-driven decisions to improve brand perception, refine communication strategies, and proactively manage risks.

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Real-Time Brand Monitoring

Track discussions across social media, news, forums, and more.

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Crisis Detection & Risk Management

Spot potential PR crises before they escalate.

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Sentiment Analysis & Brand Health Tracking

Understand how your audience perceives your brand.

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Competitive Benchmarking

Compare your brand reputation against competitors to stay ahead.

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Speak To an Expert

Your one-stop, comprehensive platform to analyzing brand reputation:

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Leverage the best-in-class brand image monitoring tool to capture all mentions and topics that matter to your business.

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Measure social share of voice to identify and map your brand's online visibility in comparison to other players in your industry.

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Identify and deescalate potential crises by receiving real-time alerts to hot spots surfacing online, actively safeguarding your company image.

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Leverage Machine Learning & Natural Language Processing (NLP) to manage reputation across 82 languages.

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Exhaustive data coverage with access to over 850 million sources across 25+ media types, including Instagram, YouTube, TikTok, and more.

Unlock Full Analytics with the Widest Social Media Coverage

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Don't take our word for it, hear from our customers!

“In my role, I have to keep a pulse on what competitors are doing, understand customer trends, what’s trending on social media at any point in time, and understand brand sentiment. That’s where Onclusive comes in.”

Head of Digital Services & Engagement

Control Your Brand Narrative with Oncluisve Social

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Frequently Asked Questions

Social listening refers to the tracking and analysis of online conversations and trends happening around a given topic, brand, or industry as a whole. The scope of your social listening objective is defined by smart data generated from specific words, phrases, or long-stretching queries.

By having an understanding of what people talk about across social media and the web, you can evaluate brand perceptions and glean insights firsthand from a wide range of sources, ensuring that you do not miss out on underlying opportunities and threats to your brand health.

Brand reputation is simply the consumers' perception of a company or an organization. It could be a positive reputation or negative reputation or even neutral. The way a consumer or the public perceives a brand is based on their direct or indirect experience with the brand's products or services. Right from the quality of a brand’s products or services to how it treats its customers and employees decides the reputation of the brand.

There are many ways one can measure brand reputation. Some of the most important methods are:

  1. Online Reviews, Share of Voice, and Sentiment:
    Monitoring your online reputation program starts with ensuring that you see an increase in the share of voice (volume of mentions) of consumer reviews along with a more than average rating or in other terms more than average sentiment. Online reviews are social proof that prospects and potential buyers use to determine if your products or services will meet their needs. High volumes of reviews are preferred by consumers since it makes an organization look credible and reliable. Take note that while online reviews can greatly help attract new customers, they are also a positive indicator that can help retain the business of your existing customers. So, take special care to respond to both negative and positive reviews in order to encourage customer interaction. This is also a good way to better understand how to improve customer experience.

  2. Web traffic is another essential metric to measure your online reputation management and the effectiveness of those efforts. These are some of the key metrics:
    - Traffic sources
    - Number of unique, new, or returning visitors
    - Interaction per visit
    - Bounce rate
    - Value per visit
    - Exit pages
    You can conveniently and easily monitor these metrics with tools such as Google Analytics. To drive traffic, the key is to start a blog that resonates with your audience and provides value to them. If the information you provide solves their pain points, expect them to keep coming back for more, and share your content to extend your reach.

  3. Conversion Metrics: Another goal of a good reputation management campaign should be to build a lifelong relationship with your consumers. Growing your small business, regardless of which idea or niche it came from, is not just about obtaining new customers. It is about converting them and making them advocates for your brand. If you’re focusing on customer experience and are currently meeting their expectations, then you should have strong support from your audience and community. However, if you’re struggling with your customer base, then you need to measure advocacy and loyalty.

  4. Social Reach: Social media is perfect for monitoring and measuring your online reputation. Social reach refers to the number of people who might have seen or come across your brand, products, and services, and all its relevant content on social platforms. Social reach and the associated sentiment as a brand reputation metric show how popular your business is in the sense of how many individuals and other businesses it reaches. If you have a high reach, then it indicates that there are some social media profiles with a large following talking about your business such as industry media or influencers.

  5. Sentiment Analysis: Sentiment analysis is something that deals with a combination of sentiment, opinion, and subjectivity in text. Though sentiment analysis is something that might not be completely accurate, it can still provide tremendous value for your online reputation management. This KPI can help point out the weaknesses of your brand, be it service or product-wise. In the same way, it can emphasize the strengths of your brand and show you what customers value the most.

  6. Share of Voice: This is one of the most important and well-known PR & online reputation management metrics, particularly for an in-depth analysis of your social and digital reputation. It is basically the percentage of a number of mentions or conversations about your business in the total conversations about your industry.

Brand reputation is very important, because maintaining a positive brand reputation increases customer loyalty, builds confidence around your brand in the market, and helps position your organization as a leader in your space. It is critical in today’s competitive business landscape to be positioned as a brand with a positive reputation.

Brand loyalty can be accomplished when your brand can be trusted to deliver the same customer experience each time.

 

It means that every employee should be trained to embody your brand values and strive to accomplish the brand's mission and vision. When customers come back multiple times to your brand, your team should be able to fulfill the same brand promise every time, be it online or offline.

 

This means that understanding where you stand in terms of your brand reputation and making sure it continues to stay positive will impact your brand loyalty among your consumers and customers. This improves your customer loyalty end of the day.

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