Digimind Social is the #1 competitor analysis tool companies request to derive key competitive insights

Leverage powerful competitive analysis software to have positioning oversight over known competitors and new entrants in your industry

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Identify Risks and Opportunities in Your Competitive Landscape

  • Unlimited Social Media & Web Coverage
  • Real-time Analysis of Competitor Performance
  • Custom Sources & Tags
  • Presentation-ready Reports
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Your one-stop, competitor analysis tool to strategically monitor your digital environment:

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Monitor key competitors and potential threats in the landscape by benchmarking your competitor's share of voice and keep close tabs on new online activities and technologies

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Detect new entrants in the market to quickly implement communication strategies for comparison, and understand differentiation in messaging and technology advances

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Mitigate geopolitical, technological, and individual risks to anticipate contingencies, make future strategic decisions, and evaluate owned media channel strategy

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Competitor analysis tool that processes 82 languages, powered by Digimind's proprietary AI Sense, which leverages machine learning, Natural Language Processing (NLP), and image recognition algorithms

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Exhaustive competitive analysis database, providing our customers access to over 850 million sources across 20+ media types, including Facebook, Instagram, Youtube, TikTok, and Twitter

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Our team of experts can help you scope and refine your competitive insights projects efficiently using our all-round web and social media listening and analytics suite

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Don't take our word for it, hear from our customers!

"What I like about Digimind is the level of support from the whole team. They have been instrumental in helping us achieve our objectives in the digital space."

Head of Digital

“In my role, I have to keep a pulse on what competitors are doing, understand customer trends, what’s trending on social media at any point in time, and understand brand sentiment. That’s where Digimind comes in.”

Head of Digital Services & Engagement

"Digimind enabled us to deep-dive into conversations and get consumer insights for one of our most successful campaigns."

Head of Social

Frequently Asked Questions

Competitive Intelligence can be defined as the data obtained and analyzed from various legal sources on market trends, competitors, and consumers that can give a business a competitive advantage. Competitive intelligence is necessary to help businesses understand their business environment, challenges, and the opportunities present in this space.

 

The information gathered can be used to set up efficient business practices and standards for your business.

 

Competitive Intelligence, also known as Corporate Intelligence, is very different from Corporate or Industrial Espionage. In competitive intelligence, all data and information gotten and used are obtained from public sources and are legal.

 

Collecting information on competitors goes beyond the superficial level of monitoring their social media feeds, likes, mentions, and so on. It is a deep process that involves making use of several tools and cuts across different parts of a business. Competitive intelligence features actionable information that can change the sphere of any business. A simple internet search will not suffice since you will need to look through various databases for more relevant information.

Competitive intelligence platforms or tools can give you a snapshot of your competitors’ online marketing strategies. You’ll acquire key insights into how they execute their owned and earned social media strategy, SEO strategy, email and web tactics, advertising, and content marketing initiatives.

 

Competitive Intelligence solutions can range from free, basic tools to enterprise-level analysis programs that will help you gain a tremendous competitive advantage to take your business to the top of the heap and possibly stay there.

A market intelligence platform like Digimind Social aggregates publically available data from a wide range of sources, including social media, RSS feeds, review pages, forums, and websites to provide businesses with an all-in-one database for viewing information easily at a glance. By using a market intelligence tool, businesses can obtain a more holistic understanding of their brand environment in the online market landscape and identify their unique positioning.

 

On top of that, businesses that use market intelligence platforms that incorporate social listening enable social sentiment analysis into their data, allowing users to put data into perspective and categorize consumer conversations by emotion, keyword, and intensity. Strong market intelligence tools are built to display data in a visual, digestible way, helping users to transform data points into actionable steps. For example, comparing your brand health over a period of time against a competitor or a new campaign launch through a longitudinal timeline can help users to make light work of the insights, and if needed, dive into specific points to understand consumer behavior and the reasons behind the peaks and valleys of your social performance.

The main role of conducting competitive intelligence is to ensure you stay one or many steps ahead of your competition.

 

Competitive analysis helps you with product growth. Knowing what products your competitors are pushing out, how they solve the problems of consumers or cater to their needs, and how these products compare to yours can help you fill in the blanks.

 

It is not only about comparing products but taking a deep dive into how your product can be better and at par with some of the best out there. Conducting competitive analysis in this sense helps you also know when to release your products, what days are better, the kind of message to craft around the products, and how the product will be marketed to your consumers. All this information can be gotten through competitive analysis by subscribing to the newsletters of your competitors and keeping tabs on them in real-time.

 

For a business to thrive, there has to be a standard benchmark to measure its success. Conducting competitive analysis will help you set the right benchmarks for your business and will let you know if you are too comfortable with your current state. You are constantly on your toes so your brand meets up with industry standards. Competitive analysis tells you the current situation of trends in the industry and any possible changes that may cause a shift now or in the future.

 

When you monitor the hiring rates of your competitors, whom they are hiring, and what sectors of the company they are beefing up, you are better informed of what may be lacking in your business. This helps the re-evaluation and assessment of the different sectors of the company so you know what areas to invest in as well. Whatever areas your competitors are hiring more from is the section they are focusing on. This could be more sales reps to boost sales, or top executives to make better critical decisions that can move the company forward. Be sure to look inwards and have your team in order.

 

Social media and digital media mentions and conversations surrounding your business, products, services, competitors, and customers are also worth tracking as the consumer conversation is shifting to these platforms lately.

Every successful business involves the use of competitive intelligence by scouring information through various published and unpublished sources, ethically and legally. This information provides businesses with a good idea of the market scope so as to adequately anticipate challenges and risks and create an appropriate response before they emerge.

 

Apart from your competitors, competitive intelligence also looks at events and how they disrupt the marketplace, including business rivals. Competitive intelligence also analyzes the impact of circumstances or events on major stakeholders and distributors in the marketplace, and how the use of technologies in a business can change an entire perspective and outcome of things.

 

Using social listening tools, brands can track brand mentions, relevant hashtags, industry trends, and competitor mentions on professional social platforms such as LinkedIn, apart from tracking conversations within forums, and mentions in news posts and blogs. This helps them stay abreast of the competition, make improvements within their own processes and marketing plans, and strategize for the future.

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All-in-One Brand Monitoring Dashboard to Track Market Positioning

Conduct rapid market research on brand reputation, sentiment, and share of voice to understand where your brand health stands.

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Determine social authority by comparing key opinion leaders based on geography, reach, market engagement, and brand affinity.

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Stay in step with the latest market trends and offerings to solidify top-of-mind status with your consumers and gain insights to inform brand and product development.

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Analyze key engagement metrics and sentiment scores to identify the hits and misses around your content and engage at the best time.

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