55% of companies find insights from competitive intelligence contributes significantly to helping them improve decision making.
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Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.
Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.
