The Forrester Wave^™: Social Listening Platforms, Q4 2020

In an evaluation of the market for Social Listening platforms, Forrester identified the 10 most significant providers and evaluated them based on a 36-criterion approach including current offering, strategy, and market presence.  In-depth analysis concluded Digimind is a Strong Performer, ranking among highest scores in Analytics criterion.

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This report details Forrester's findings about how well each vendor scored and where they stand in relation to each other.

Analytics, Reporting, And Strategy Are Key Differentiators.

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In 2020, a Forrester’s customer survey found that 59% of respondents incorporate social data into market research data sets, 57% into voice of the customer (VoC) data, and 48% into audience segmentation.

As the needs for Social Listening are expanding across a variety of functions beyond marketing and market research in the enterprise, decision makers are seeking technology solutions that incorporate a broad range of consumer intelligence sources beyond social media.

With these transformations in mind, the evaluation included the 10 most significant vendors in the market, offering Social Listening Platforms with capabilities for data collection from non-social media data sources and offset out-of-the-box (OOTB) capabilities with platform flexibility.

Forrester's evaluation found that Digimind: