Half a year into the worst pandemic of the decade, Asia Pacific is beginning to find her footing once more. Although most countries have partially reopened, it will take time as economists and governments lay hopeful for a vaccine, and the opportunity to give their economies the boost they need.
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Consumers are fast adapting to the reality that is the “new normal”. Digitalization has seen established businesses adopt new ways of operating. From e-retail emerging as a go-to alternative to brick and mortar stores, to media streaming platforms bridging the gap between brands and audiences. Businesses worldwide have had to make a radical leap to transform digitally, so as to not come to a standstill.
