Guide

The Social Media Crisis Management Toolkit

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A practical guide, including operational models of crisis management tools

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Effective crisis management on social media is crucial for brands in this digital age. With the potential for a single misstep to quickly escalate, transparency, empathy, and swift action are key. A comprehensive crisis management plan that includes social media monitoring and proactive measures can make all the difference in today's digital landscape.

To do this, you need good practices and the right tools!

According to a global survey conducted by Deloitte, 90% of organizations consider reputation risk as a significant business challenge. In Asia Pacific, reputation risk was cited as the second biggest concern for organizations, following economic uncertainty.

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This is key for brands in APAC, as only 57% of companies had a crisis management plan in place, which suggests that many companies in the region may not be fully prepared to handle a crisis or effectively communicate during sensitive situations.

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