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Social Listening for Market Research

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Social media provides market researchers with extremely valuable insights into how to achieve an accurate market research strategy and meet marketing goals.

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With 3.8 billion social media users globally, social media is an incredible resource of consumer opinions and insights that you can easily have access to with a good social listening tool.

This ebook goes through the different uses of social listening for market research, showing their benefits and how you can implement them in your strategy.

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From identifying trends to market segmentation, competitive benchmarking and more, discover how social listening can take your market research to the next level.

In this guide you will learn:
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How to leverage social media listening effectively for real-time market research
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Insights into companies like IKEA, Staez, and United Concordia who have combined social media listening with market research
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How to carry out market segmentation on social media platforms
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Pro tips for understanding trends in context through historical social insights

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ABOUT DIGIMIND
Digimind is the global leader in AI-Powered social listening, market and competitive intelligence platforms, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach.

Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. With offices in New York, Paris, Singapore, Grenoble,
Rabat, Buenos Aires, and Madrid, Digimind is serving more than 600 customers worldwide.

Learn more at www.digimind.com