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Social Listening for Market Research

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Social media provides market researchers with extremely valuable insights into how to achieve an accurate market research strategy and meet marketing goals.

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With 3.8 billion social media users globally, social media is an incredible resource of consumer opinions and insights that you can easily have access to with a good social listening tool.

This ebook goes through the different uses of social listening for market research, showing their benefits and how you can implement them in your strategy.

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From identifying trends to market segmentation, competitive benchmarking and more, discover how social listening can take your market research to the next level.

In this guide you will learn:
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How to leverage social media listening effectively for real-time market research
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Insights into companies like IKEA, Staez, and United Concordia who have combined social media listening with market research
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How to carry out market segmentation on social media platforms
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Pro tips for understanding trends in context through historical social insights

eBook Social Listening for Market Research - 3D Book Cover

 

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