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Social Listening for Market Research

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Social media provides market researchers with extremely valuable insights into how to achieve an accurate market research strategy and meet marketing goals.


With 3.8 billion social media users globally, social media is an incredible resource of consumer opinions and insights that you can easily have access to with a good social listening tool.

This ebook goes through the different uses of social listening for market research, showing their benefits and how you can implement them in your strategy.


From identifying trends to market segmentation, competitive benchmarking and more, discover how social listening can take your market research to the next level.

In this guide you will learn:

How to leverage social media listening effectively for real-time market research
Insights into companies like IKEA, Staez, and United Concordia who have combined social media listening with market research
How to carry out market segmentation on social media platforms
Pro tips for understanding trends in context through historical social insights

eBook Social Listening for Market Research - 3D Book Cover