The #1 Social Listening platform for monitoring customer conversations online.

Revolutionize your marketing and research stack with a powerful social listening platform to keep your brand on top of social conversations, trends, and competitors.

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Digimind is now Onclusive Social

Digimind Social is now Onclusive Social, fully integrating with Onclusive to provide you with unparalleled insights across all social media channels.

To celebrate this milestone, we’re giving you 6 Months FREE with a 2-Year Contract.
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Unlock Competitive Market Intelligence with the Widest Social Media Coverage

Monitor Online Conversations Seamlessly All in One Platform

Unlimited Social Media & Web Coverage

Real-time Analysis via Interactive Charts

Custom Sources & Tags

Automatic Sentiment

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Your all-in-one social listening platform with the smartest AI Technology:

Tailor-fit, personalized consumer insights based on smart classification tagging that will comb through online mentions for relevant data analysis

Manage projects in multiple markets across 82 languages, powered by Onclusive's proprietary AI Sense, which leverages machine learning, Natural Language Processing (NLP), and image recognition algorithms

Generate dashboard reports rapidly to inform stakeholders by exporting with multiple formats: pdf, ppt, xls, jpg

Identify and deescalate potential crises by receiving real-time alerts to hot spots surfacing online

Don't take our word for it, hear from our customers!

"What I like about Onclusive is the level of support from the whole team. They have been instrumental in helping us achieve our objectives in the digital space."

Head of Digital

“In my role, I have to keep a pulse on what competitors are doing, understand customer trends, what’s trending on social media at any point in time, and understand brand sentiment. That’s where Onclusive comes in.”

Head of Digital Services & Engagement

"Onclusive Social enabled us to deep-dive into conversations and get consumer insights for one of our most successful campaigns."

Head of Social

Brand Reputation

Consumer Insights

Competitive Intelligence

Trend Tracking & Innovation

Campaign Analysis

Influencers Identification

All-in-One Brand Monitoring Dashboard to Track Market Positioning

Conduct rapid market research on brand reputation, sentiment, and share of voice to understand where your brand health stands.
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Be Customer Intelligent by Powering Decisions With Your Audience in Mind

Optimize your customer journey and bridge gaps in pain points when you find them in social conversations.
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Outpace your Competitors and Detect New Entrants and Threats

Generate competitive insights by monitoring rival activities, evaluating market performance, and anticipating innovations.
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Always Leverage the First-Mover Advantage with Greater Certainty

Stay in step with the latest market trends and offerings to solidify top-of-mind status with your consumers and gain insights to inform brand and product development.
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Add Value in Your Media Campaigns with Modern Key Metrics and Insights

Analyze key engagement metrics and sentiment scores to identify the hits and misses around your content and engage at the best time.
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Identify the Perfect Partners to Drive your Go-to-Market Strategy

Determine social authority by comparing key opinion leaders based on geography, reach, market engagement, and brand affinity.
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Frequently Asked Questions

Social listening refers to the tracking and analysis of online conversations and trends happening around a given topic, brand, or industry as a whole. The scope of your social listening objective is defined by smart data generated from specific words, phrases, or long-stretching queries.

By having an understanding of what people talk about across social media and the web, you can evaluate brand perceptions and glean insights firsthand from a wide range of sources, ensuring that you do not miss out on underlying opportunities and threats to your brand health.

There are 3 primary tenets of using social listening.

For most businesses, being able to intelligently observe online discussions from a single platform allows digital marketers and social teams to rapidly respond and engage with their audience in real time.

Secondly, crafting content that is more resonant to their brand's target audience and community establishes trust, through incisive messaging based on interests, pain points, trending topics, and demographic characteristics.

Ultimately, social listening is an effective tool for generating acquisitions, be it for followers or customers. The more relevant a brand becomes on social, the greater the influence and authority they command when being top of mind with their audience. By including social listening data into your decision-making process, you signify an audience-centric approach to branding by listening to relevant conversations that directly influence your customer journey experience.

Knowing your objectives around the use of social listening is fundamentally critical to the scope of your project. As you are gathering consumer conversations online, you are meant to then funnel the insights back strategically for proper decision making. While social listening data can be as broad as you want it to be, you may still want to focus on a few key topics to make the most out of your investments.

Understanding the environment on social will help you to hone in on the right discussions pertaining to your brand; on which interactions matter the most to your overall brand experience and perception.

Social listening could you used for a myriad number of solutions, from competitive intelligence, market research, to smoothing out the customer experience. The common goal in most social listening strategies is to formulate insights, whether it may be for:

Product strategy

Content marketing

Customer service

Event and stakeholder monitoring

Crisis and brand reputation

Sales enablement

Lead generation

Competitive intelligence

Audience research

After you have outlined your strategy, the next step is likely to define the social media channels and web sources to monitor, ideally where the majority of your audience is.

Social listening tools are used by top businesses to stay alert to the social and web landscape. With more than half the world's entire population on social media, a single media crisis could now effectively spell long-term damage to a brand's reputation as news spread like wildfire. In such instances, brands can easily discern and respond to changes in the social landscape by using social listening tools to intelligently track audience sentiment in real time.

By mapping hot spots and significant spikes or dips in the volume of discussions around your brand or competitor, you can rapidly support critical decisions on the fly simply based on looking at positive or negative mentions. In such cases, your public relations team can have a leg up when it comes to identifying potentially malignant conversations and remedy the situation before further harm is done to your brand reputation – saving you money and resources.

For brands and agencies looking at optimizing social media campaigns, social listening can impart performance measurement to ensure the impact desired. Looking at the evolution of mentions of a brand or product before, during, and after a campaign will help evaluate content that stirs the most buzz.

Determining the perfect social listening tool comes from using smart data impactfully to unlock business opportunities and goals. It is not enough to have a full suite of features in a platform if your team handling the data can't make out useful insights. It is more often critical that your social listening tool has exhaustive data coverage, meaning to say that you won't miss out on key information only because the media source is unavailable or the tool has reached its mentions quota.

On the other hand, a part of the social listening experience is having the ideal customer service to support your project. Having a dedicated customer success manager will be nothing short of necessary – as he or she will help guide your project from the very start and ensure data flow. Social listening experts by nature – they provide advice on keywords to monitor, channels to streamline, and queries to refine – working to make your data ever-optimized and scoped to your expectations.

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The #1 Social Listening platform for monitoring customer conversations online.