Future-Proof Your Brand Strategy with Social Intelligence

From obtaining real-time consumer insights to gaining competitive advantage, learn how to reap the benefits of social media listening from industry experts!

Jeffrey Cape - Aboitiz

Jeffrey Cape

Digital Channels and Marketing Manager

Aboitiz Equity Ventures, Inc.

Stephen Dale - Digimind

Stephen​ ​Dale

General​ ​Manager,​ ​APAC

Digimind

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Future-Proof Your Brand Strategy with Social Intelligence

How will your brand strategy look in five years?
Making sure your brand remains relevant to consumers is a top priority for marketers. But given the speed which consumer trends and preferences change, it's hard to know which ones to invest in!

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Preparing for the future is no easy feat with so many unknowns. Join us at #SocializeManila by Digimind and Aboitiz to learn how social intelligence can ease that anxiety and help you make better business decisions for your brand.

We'll take you through different tactics of how you can use social listening predict trends and stay abreast with consumer needs and wants to enable you to capitalize on what's important for your brand and customers. 

Plus, participate in our Marketing Leaders Roundtable for insightful conversations with fellow marketers on key marketing topics and challenges.

Join Us!

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Here's What You'll Learn:

  • Best practices to gather and make sense of consumer insights and trends with social listening
  • How to run a successful social command centre to drive digital transformation within your company
  • Case studies on brands who are getting it done right, and how!

Marketing Leaders Roundtable

Engage in high-level interactive discussions with fellow marketers about the most relevant marketing topics and challenges in today's landscape. Moderated by Aboitiz & Digimind, you'll leave with actionable outcomes you can apply to your work.

Topic Moderator
Social Listening 101: Setting up a successful social listening project​

Olivier Sedille
Senior Account Executive, Digimind
From big data to smart data: Translating social media data into consumer insights​ Stephen Dale
General Manager Digimind
Crisis Management:
Tackling reputational issues in the age of social media		 Lia Neri
Digital Insights Officer, Aboitiz Equity Ventures
Ace Your KPIs:
Optimize marketing campaigns in real time		 Reagen Aguda
Digital Media Manager, UnionBank of the Philippines

Socialize Around the World

Socialize 
Barcelona 
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March 2019
Socialize 
Paris 
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June 2018
Socialize 
Singapore 
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March 2018

Thought Leaders

Stephen Dale - Digimind
Stephen Dale

General​ ​Manager,​ ​APAC

Digimind

Gaining Valuable Consumer Insights for Your Social Strategy

  • Understanding data mining and social listening in an era where content is fleeting
  • Deriving and applying consumer insights along the customer journey
  • Measuring the performance of your social media content to improve your marketing strategy

Leading Digital Transformation with Social Insights

  • Why are social insights so important for Aboitiz and how do they help drive digital transformation?
  • Managing day-to-day operations in a social intelligence command centre
  • Best practices in using and disseminating intelligence to increase marketing effectiveness and ROI
  • Case studies
Jeffrey Cape - Aboitiz
Jeffrey Cape

Digital Channels and Marketing Manager

Aboitiz Equity Ventures, Inc.

Event details

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 1.30 PM-7.30 PM
November 20th, Wednesday 
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Aboitiz Equity Ventures
Caf8 NAC Tower, Bonifacio Global City

                                                                                            
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Agenda

01.30
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02:00
Registration
02:00
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02:05
Welcome and Housekeeping
02:05
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02:35
Gaining Valuable Consumer Insights for Your Social Strategy
Stephen Dale, Digimind
02:35
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03:05
Leading Digital Transformation with Social Insights
Jeffrey Cape, Aboitiz Equity Ventures, Inc.
03:05
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03:20
Tea break
03:20
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05:00
Breakout Session
Marketing Leaders Roundtable moderated by Aboitiz & Digimind
Client User Club by Digimind to share recent and upcoming platform updates with our clients, followed by a hands-on workshop
05:00
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07:30
Networking, Dinner and Drinks

How to get there?

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