Experimenting in the Age of Social to Build Awareness Organically

Learn from a leading marketing expert on how their program leveraged social data to adapt to new challenges in a hybrid business world

Sam - Socialize

Sam YATISH

Product Marketing Manager
Google APAC
Olivier - APAC - Rounded portraits - red background

Olivier GIRARD

Head of APAC
Digimind

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Register to our Digimind Webinar - 27th of October from 7 to 10 pm, at Nalati restaurants and events in Singapore

 

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Experimenting in the Age of Social to Build Awareness Organically

A real head-scratcher for new and experienced marketers alike: how can you consistently find the right data to support marketing and campaign strategies?  

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Do you know that top marketers use social listening platforms like Digimind Social round the clock to effectively understand conversations about their brand?

As social media becomes the preferred destination for people to table their opinions and experiences, key data that can help to improve business processes can more often than not get lost.

Join us in person at #SocializeSingapore to understand how multi-faceted brands like Google monitor program experiences, measure online presence, and listen to public perception to inform strategies in a streamlined and accurate way.

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Here's what you'll discover:

  • What is the extent of social listening, especially for tackling B2B marketing initiatives?
  • The importance for global brands to include LinkedIn coverage to inform content strategies
  • Benchmarking impact before and after campaigns

Let's Socialize!

Socialize Around the World

Socialize PH - Preview Website

 

Socialize 
Manila
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November 2019
Socialize KL - Preview Website

 

Socialize 
Kuala Lumpur 
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October 2019
Socialize ID - Preview Website

 

Socialize 
Jakarta 
February 2019

Thought Leaders

Olivier - APAC - Rounded portraits - red background
Olivier Girard

Head of APAC

Digimind

Ideating an Audience-centered Content Strategy

A dose of social listening data can come a long way to helping you build future successes in your content campaigns. Finding the right inspiration comes harder when you don't know where to look or what to use. Question is, do you follow what's been done, or do you pave the way?

Discover ways to expand your marketing processes by:

  • Inspiring, Creating, Promoting, and Evaluating Content for Your Brand

  • Being part of the Onclusive ecosystem

Observing Campaign Impact with Social Insights

As ubiquitous as Google is in this modern era, tracking social conversations is undoubtedly a key process that helps funnel feedback for various strategies, including awareness building and content creation.

Our featured speaker will share her insights on:

  • Transforming data into strategy: spotting patterns and taking quick action

  • Experimenting to find out what gets the most traction

  • Importance of having agility in the online landscape
 Sam YATISH - Socialize Google Singapore
Sam Yatish

Product Marketing Manager

Google APAC
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Event details

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 7.00 - 10.00 PM
October 27th,
Thursday 
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Nalati Restaurant & Events,
Level 2, Republic Plaza 1, 9 Raffles pl,
048619 Singapore 
 

                                                                                            
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Agenda

07:00
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07:15
Welcome Reception
07:15
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07:30
Introduction
Olivier Girard, Digimind
07:30
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07:50
Experimenting in the Age of Social to Build Awareness Organically
Sam Yatish, Google APAC
07:50
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08:00
Q&A Panel
08:00
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09:50
Refreshments and Networking
Complimentary drinks and canapes
09:50
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10:00
Closing Word

How to get there?

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