From gaming and streaming, to dating and food delivery, brands have been forced to adapt in numerous ways in response to an unprecedented paradigm shift in consumer behavior to varying degrees of success.
What have consumers been saying about the companies that make up the stay-at-home economy on social media, and why does it matter? How can brands better position their marketing communications and strategies to not only survive this difficult period, but thrive in it?
There are tools to help businesses weather this storm. By monitoring discussions online brands can discover invaluable insights on the latest trends and developments in consumer behavior, applicable to brands in any industry.
*Sources for these insights include:
Game Daily: Coronavirus leads to 35% growth for the video games industry
Multichannel.com: Convergence: OTT Revenue Will Grow Despite COVID-19
Eonsultancy.com: Stats roundup: coronavirus impact on marketing, ecommerce & advertising