What really matters to banking customers and the media in 2025? Our 12-month analysis of banking media trends, social media discussions, and mainstream news coverage reveals the true state of consumer banking priorities, media narratives, and innovation adoption in banking.
Key Findings
Key findings include insights into banking industry media coverage and consumer conversations:
Credit cards and rewards dominate consumer conversations
Making contact with bank advisors is the most discussed customer experience topic
Blockchain remains the most discussed innovation theme on social media
There’s still a major disconnect between banks' AI initiatives and customer awareness
Download the full Report to access:
Banking media trends, including Share of Voice analysis for 8 major banks: JPMorgan Chase, BBVA, and Deutsche Bank.Top banking hashtags and conversation drivers, from crypto discussions to customer service
Banking innovation analysis covering blockchain, AI, sustainable banking and more
Consumer priorities deep-dive: credit cards to mobile banking engagement
A list of journalists you should be targeting with your stories and campaigns and a list of essential event dates in the banking calendar
