With 65% of marketers planning to spend more on influencer marketing in the next 12 months, the future of influencer marketing looks promising. However, while marketers understand the power of influencer marketing, challenges abound for those striving to find “the perfect influencer”.
Enter the micro-influencers: content creators whose humble sized followings are superseded by their active engagement rates and passion for their areas of expertise. So much so that 82% of consumers are highly likely to follow the recommendation of a micro-influencer.
From identifying the "right" micro-influencers, to activating them on the appropriate social channels, how can brands harness the power of micro-influencers and turn followers into loyal customers?
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