2018 was another year overwhelmed with social media activities. Be it existing major brands like Adidas and Coca Cola or new entrants like Netflix, social media platforms unsurprisingly played a crucial role in these brands’ marketing strategies. So, what is the secret behind executing an effective social media marketing strategy?

Put together by Digimind in partnership with Campaign Asia Pacific, this report looks at outstanding social media performances and interesting trends among Asia’s Top 100 Brands.

From key takeaways such as building customer trust to the ‘dos’ and ‘donts’, this report offers a deep-dive into 11 market sectors.