According to Deloitte, companies who are customer-centric are 60% more profitable than their counterparts.

With millions of consumers sharing thoughts and opinions on social media every day, brands can access real-time insights about their target audiences, brand sentiment, product performance, and competitors. By monitoring social media, brands can unlock customer opinions to equip themselves with valuable insights that help improve customer centricity, drive customer engagement and ultimately, increase sales.

This handbook will give you:

• A step-by-step guide for creating your own social media report on customer opinions
• 3 essential metrics to provide context to your data
• 3 report templates for measuring customer feedback, product analysis, and competitive analysis