Social media can be a very rich source of insights into customers and markets, and can also provide early signals of new trends. This stands true for patient and healthcare provider insights. By utilizing the advanced features of social intelligence, professionals will be able to accomplish more with their insights, like creating cohort segments, better understanding patient sentiments, identifying key opinion leaders, understanding drug viewpoints, and identifying and predicting intent.
Join industry titans like Jillian Scola from Charles River Labs, Jackie Cuyvers from Convosphere, and Michael Durwin from ICON plc, for a timely discussion on important changes from 2020 that greatly impact us today, and explore exciting new ways to become an evolutionary healthcare & pharma marketer.
Sr. Social Media Specialist
Charles River Laboratories
Director of Social Intelligence & Communities
ICON plcCEO & Co-founder
Convosphere