Social media has become an integral part throughout the customer journey. From brand awareness to the ability to make purchases within social applications like Instagram, fashion brands need to have an effective social strategy that is cohesive with all other marketing initiatives in order to make a real impact on consumers- and women’s fashion has become the most competitive within the social media space.

For this study, we assessed global market trends as well as user conversations or interactions with US and Canadian women’s fashion companies on social media from March 17, 2018  to March 31, 2018. These brands were broken down by global and North American focus:

  • Global Brands: H&M, Mango, Topshop, UNIQLO, and Zara

  • US Brands: Anthropologie, Express, Gap, Loft, and J.Crew